Maud Pestiaux
32-4-221.79.98
m.pestiaux@awex.be

Preparing a trade show is no easy task. These days, it has become just as important to follow up on the trade show. Preparation does not end on the last day of the show, but once the follow-ups have been completed. During this workshop, you'll discover tips to help you follow up in the best possible way, and become a successful show representative in the process.

Moreover, and more often than not, difficulties are based on cultural, not personal differences. We will find out about these unspoken expectations of culture, the knowledge of which will facilitate your market entry substantially and smoothen the cooperation process in general.

• 09:00 Welcome and introductions 

• 09:30 Definitions and theoretical background  

• 10:00 Cultural dimensions
  • the impact of hierarchy, perception of risk or time on our behavior
  • how stereotypes jeopardize your successful cooperation across cultures
  • cultural dimensions in comparison „typically“ Belgian vs. „typically” German??? 

• 12:30 Lunch and off-stage discussion 

• 13:30 Rules and procedures
  • What are deadlines for?
  • Punctuality as indicator of a serious business relationship
  • Long- and short-term planning
  • Providing for all contingencies and eliminating every possible risk factor
  • Clarity vs. diplomacy 

• 15:00 Documentation
  • What needs to be documented
  • The power of agendas, minutes
  • What is a contract? What does it represent?
  • The assumed liability and obligations of documentation
  • Avoiding risk through documentation 

• 17:00 Wrap-up and end of seminar 

The participation fee is 100 € incl. VAT (lunch included).

The invoice will be sent by the accounting department of Awex Brussels.

We ask you to make the payment immediately after receipt of the invoice.

Please register before 13th March.

The number of participants is limited, that is why the registrations are sorted by date.

After registration you will get a confirmation.