Maud Pestiaux
32-4-221.79.98
m.pestiaux@awex.be

The interactive online workshop, moderated by Klaus Balzer, specialized consultant for sales and business performance, not only offers you deep insights into Germany's green energy sector through practical case studies but also provides immediately actionable solutions to conquer the German market—one of the most significant markets in Europe.

To successfully establish yourself in Germany and stand out from the competition, certain qualities and skills are essential.

1.    Market Overview
At the heart of our workshop is a comprehensive overview of the various markets in the green energy sector, including solar, wind, storage, geothermal, and air heat.

2.    Understanding Business Culture
Cultural differences and business practices can complicate communication. We will deepen your understanding of German business culture, helping you build successful business relationships.
 
3.    Competitive Intensity:
The German market is highly competitive. Foreign companies must contend with established local competitors. We will help you strengthen your competitiveness and assert yourself in the market.

4.    Developing a Successful Sales Strategy:
We will show you how to  effectively use relevant information to develop a successful sales strategy. This includes data analysis methods, identifying market trends, and understanding customer behavior.

5.    Optimal Market Entry Strategy:
Using our proven methods, we will then show you how to set up an optimal market entry strategy based on your sales strategy. This includes segmenting the target market, selecting the right sales channels, and developing customized marketing campaigns.


This workshop is offered over two half days over Teams:
Tuesday, October 22, 2024 (9:00 AM - 1:30 PM)
Tuesday, October 29, 2024 (9:00 AM - 1:30 PM)



Take advantage of this opportunity to successfully position your company in Germany's green energy sector.

We look forward to guiding you on this exciting journey!


Please register before 15th October.

After registration you will get a confirmation.


Please let us know at least 48 hours before the workshop if you are unable to attend. If you do not cancel 48 hours before the workshop, we will charge you 50 €.

Dans le cadre de l’évolution des réglementations en matière de responsabilité sociétale des entreprises et de (bonne) gouvernance, nous vous invitons à consulter l’outil gratuit d’analyse de risque RSE dans la supply Chain : https://www.mvorisicochecker.nl/en, ainsi que le site de l’organisation internationale non gouvernementale, Transparency International : https://www.transparency.org/en/cpi/2021